Here’s a question I’ve been asking business owners and sales leaders lately.
When was the last time your salespeople had to sell in a really tough economy?
For many, it’s been well over a decade.
They’ve spent years selling to existing accounts, responding to inbound leads, quoting business and relying on relationships built long ago.
And how much professional sales training and coaching have they received during those years?
For many, very little.
Several recent industry studies show over 50% of salespeople have never had extensive sales training and over 70% of sales people queried wanted more training and coaching.
Now the buying and selling landscapes are changing.
Buyers are using AI to research competitors, compare pricing, evaluate solutions and challenge salespeople before the first conversation.
Marketing isn’t delivering enough qualified leads.
New business is harder to win.
And some of your most experienced salespeople haven’t had to consistently prospect, develop new relationships or create opportunities in years!
𝐒𝐨 𝐡𝐞𝐫𝐞’𝐬 𝐦𝐲 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐭𝐨 𝐬𝐚𝐥𝐞𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬.
How are your people going to get better?
Another year of experience?
Another product training session?
Another pipeline meeting reviewing deals that haven’t moved?
Or are you going to help them develop the skills and habits they need to compete today?
We’re seeing it every week in our No BS Sales coaching programs.
Experienced salespeople need a new rule book.
• Stronger prospecting skills and habits.
• Consultative selling skills that uncover real opportunities.
• Better questioning and qualification.
• AI tools that help them compete with better-informed buyers.
• Meaningful activity KPIs that drive pipeline growth.
• Regular deal coaching, practice and accountability.
And hoping your salespeople figure it out on their own is an expensive strategy.
That’s exactly why we’re hosting our upcoming:
𝐓𝐇𝐄 𝐍𝐎 𝐁𝐒 𝐒𝐀𝐋𝐄𝐒 𝐄𝐗𝐄𝐂𝐔𝐓𝐈𝐕𝐄 𝐁𝐑𝐈𝐄𝐅
“𝐖𝐡𝐲 𝐒𝐚𝐥𝐞𝐬 𝐈𝐬 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐇𝐚𝐫𝐝𝐞𝐫 — 𝐚𝐧𝐝 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐃𝐨 𝐀𝐛𝐨𝐮𝐭 𝐈𝐭”
November 4 or November 11, 2026
10:00 AM
Rumford, RI Training Center (In person or remote attendance)
We’re inviting business owners, presidents and sales leaders to discuss the changing sales environment and practical ways to improve sales performance, prospecting, pipeline growth and accountability.
𝐎𝐧𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐠𝐨:
Are your salespeople being professionally developed, or are you simply expecting them to produce more?